Why must marketing claims be reviewed before pet supplement artwork is approved?

Claims communicate intended use and can change how a regulator classifies a product. In the United States, statements that a product will cure, treat, prevent or mitigate disease—or certain non-food effects on body structure or function—may indicate a new animal drug. Even a truthful ingredient statement does not automatically make every benefit claim permissible. Review the product name, front-panel copy, icons, testimonials, website text and social content together, because the overall presentation matters.